Alice In — Wonderland Dubbing Indonesia

Navigating Nonsense: Cultural Adaptation and Dubbing Strategies in Indonesian Localizations of Alice in Wonderland

In the 1951 film, the Mad Hatter’s riddle (“Why is a raven like a writing desk?”) is left unresolved in English. The Indonesian dub transforms it into: “Kenapa gagak mirip meja tulis? Karena keduanya tidak pernah membalas surat!” (Back-translation: “Why is a raven like a writing desk? Because neither ever answers letters!”) Here, the dub creates an original punchline based on gagak (raven) not being a letter-writer and meja tulis (desk) as a recipient of letters. The absurd logic is preserved, but the cultural reference to Carroll’s non-answer is replaced with a functional joke. alice in wonderland dubbing indonesia

Indonesian dubbing of Alice in Wonderland follows a pattern of functional equivalence over formal equivalence. Puns are not translated; they are replaced with new wordplay using Indonesian’s agglutinative potential. Nonsense is preserved as a tone, but not necessarily as Carroll’s specific linguistic devices. Importantly, the Indonesian dubs avoid direct borrowing (e.g., leaving “tea party” as pesta teh is fine, but “Mad Hatter” becomes Pembuat Topi Gila – a calque that works because hat-making is culturally neutral). Because neither ever answers letters

The 1951 dub omits the character “Bill the Lizard” entirely in one scene where chimney-sweeping terminology is used. Instead, the dialogue refers simply to “kadal itu” (that lizard). Similarly, the 2010 dub replaces “treacle well” (unknown in Indonesian culinary context) with “sumur madu” (honey well), shifting from a molasses-based reference to a locally recognized sweetener. Puns are not translated; they are replaced with

Lewis Carroll’s Alice in Wonderland presents unique challenges for dubbing due to its heavy reliance on English puns, Victorian cultural references, and logical absurdities. This paper examines how Indonesian dubbing of the 1951 Disney animated film and its 2010 live-action sequel adapts Carroll’s linguistic chaos for an Indonesian-speaking audience. Using a comparative analysis of source and target dialogues, the study identifies three primary strategies: domestication of puns, structural neutralization of nonsensical syntax, and the localization of character honorifics. Findings suggest that Indonesian dubbing prioritizes comprehensibility and humor retention over lexical fidelity, often replacing English wordplay with locally relevant rhymes and cultural metaphors.

Dubbing Alice in Wonderland for Indonesia requires transforming logical absurdity into culturally coherent silliness. The 1951 and 2010 Indonesian dubs demonstrate that successful localization prioritizes laugh triggers over lexical loyalty. Future research should examine audience reception among Indonesian children: Do they perceive the dubbed Wonderland as “weird” in the same way English-speaking audiences do? And how do dubbing studios handle newer adaptations, such as the 2021 Alice’s Wonderland Bakery series, which introduces modern slang?

The Cheshire Cat’s line: “We’re all mad here. I’m mad. You’re mad.” becomes in Indonesian: “Semua di sini gila. Aku gila. Kamu juga gila.” (Literal: “Everyone here is crazy. I’m crazy. You’re also crazy.”) No structural change. However, the 2010 dub adds the colloquial particle “dong” after gila to emphasize playful madness, signaling Indonesian informal register: “Aku gila dong.” This pragmatic shift makes the character sound less threatening, more whimsical.