Business Logistics Supply Chain Management Ballou Pdf -

"Supply Chain Strategy: Beyond the Horizon" by Robert H. Ballou (1999)

Ballou, R. H. (1999). Supply Chain Strategy: Beyond the Horizon. Journal of Business Logistics, 20(2), 1-12. business logistics supply chain management ballou pdf

is a renowned expert in logistics and supply chain management, and his work has had a significant impact on the field. He's a professor emeritus at Boston University's Questrom School of Business. "Supply Chain Strategy: Beyond the Horizon" by Robert H

In this paper, Ballou argues that supply chain strategy should be viewed as a critical component of a firm's overall business strategy. He emphasizes that supply chain management is not just about reducing costs, but also about creating value for customers and stakeholders. The author discusses the importance of integrating supply chain strategy with business strategy and highlights the need for a more holistic approach to supply chain management. (1999)