For Joaquim “Zé” Alves, now officially named by the city’s mayor during a televised ceremony, the journey is both humbling and exhilarating. “I never imagined that a beach‑ball trick would become a symbol of unity,” he said, his voice echoing over the roar of the crowd. “If my rear can bring people together, then maybe we’re all just dancing to the same beat inside.”
The quickly became a staple of Rio’s carnival calendar, a night where anyone could don a playful “butt‑mask” (a stylized, non‑erotic accessory) and dance the night away. Local DJ Ana “Bum” Pereira curated the set, mixing classic samba tracks with contemporary funk carioca, ensuring the rhythm never stopped. Epilogue: What Lies Ahead? The success of Buttman Carnaval Rio XX has sparked conversations about the future of carnival in Brazil. Scholars argue that the event demonstrates how carnaval can evolve without abandoning its roots—by embracing humor, encouraging participation from all walks of life, and promoting a positive body image.
When a sudden gust of wind lifted his ball and sent it rolling across the shoreline, Zé, in a moment of pure improvisation, hopped onto the inflatable sphere, using his rear to keep it steady. The sight was absurd, ridiculous, and, to the delight of his friends, utterly samba‑worthy . A laugh erupted, the music swelled, and a chant rose from the crowd: The phrase stuck. Over the next few weeks, Zé’s impromptu “butt‑balancing act” turned into a playful ritual at every rehearsal, each time getting louder, more elaborate, and more theatrical. By the time the 2023 carnival planning committee convened, the legend of Butt‑Man was already a beloved inside joke among the bloco leaders. Chapter 1: From Folklore to Official Parade When the city’s Department of Cultural Heritage announced that the 2024 Carnival (officially Carnaval Rio XX ) would feature a “heritage icon” segment—intended to celebrate the quirkiest symbols of Rio’s popular culture—a petition circulated online demanding that Butt‑Man be elevated from meme to official mascot. The petition amassed over 400,000 signatures in three days, a testament to the power of humor in the metropolis. Buttman Carnaval Rio XX
Around the throne, dozens of dancers in feathered costumes performed the samba de roda , their skirts swishing in perfect sync. At the top of the throne, a performer dressed as Butt‑Man—complete with a bright orange jumpsuit, a stylized cape shaped like a stylized, non‑sexualized silhouette, and a massive, comically oversized “crown” that resembled a pair of winged sandals—raised a glittering pandeiro in the air, calling the crowd to the rhythm. One of the most popular units was the Bumbum Brigade , a troupe of 150 drummers, dancers, and acrobats whose costumes featured bold, geometric patterns reminiscent of traditional barracões (carnival trucks). Their most distinctive feature: a series of inflatable, semi‑transparent “buttocks” that bobbed and swayed in time with the drums, creating a visual echo of the music’s pulsating beats.
By Marina de Oliveira – Cultural Correspondent, Rio de Janeiro Prologue: A Tale That Began on a Beach Every great carnival has a legend that starts somewhere between myth and mischief, and the story of Buttman is no different. It began, as many Rio tales do, on a sweltering summer evening on the sands of Copacabana. A group of samba enthusiasts, exhausted after an all‑night rehearsal, decided to cool off with a splash in the ocean. One of them, a lanky drifter named Joaquim “Zé” Alves, was famous for his uncanny ability to keep the rhythm with his pandeiro while balancing on a beach ball. For Joaquim “Zé” Alves, now officially named by
The decision was more than a marketing stunt. It signaled a conscious effort by the city to recognize the cultural democracy of Rio—where a beach‑ball trick could share the same stage as historic samba schools. It also served as a reminder that carnival, at its core, is about community, improvisation, and joy. 1. The Flagship Float – “O Trono da Bunda” The centerpiece of the parade was a massive, 35‑meter float christened O Trono da Bunda (“The Throne of the Rear”). Designed by renowned set designer Luiz Fernando de Souza , it resembled a colossal, gilded throne perched atop a wave of glittering fabric. The throne’s backrest was a stylized, abstract representation of a human posterior, rendered in gold leaf, turquoise, and emerald sequins.
These inflatables weren’t meant to be provocative; rather, they acted as kinetic visualizers, translating the surdo ’s deep thuds into a physical wave that the audience could see as it traveled down the Sambadrome. In the weeks leading up to the main parade, Rio’s neighborhoods were invited to submit Samba‑Sculpture entries—art installations that interpreted the Butt‑Man legend using any medium except explicit nudity. From recycled metal “booty” structures to mosaic tiles that formed a stylized rear silhouette, the competition turned the city’s streets into an open‑air gallery. The winning piece, a towering 10‑meter sculpture built from discarded surfboards, was installed at the entrance to the Sambadrome, greeting spectators with a gleaming, wave‑like curve that caught the sunrise each morning. Chapter 3: The Musical Landscape – From Classic Samba to “Bum‑Beat” The soundtrack of Buttman Carnaval Rio XX was a curated blend of the old and the new, designed to honor tradition while injecting fresh energy. Local DJ Ana “Bum” Pereira curated the set,
The committee, after much deliberation and a few nights of samba-fueled brainstorming, decided to embrace the phenomenon. The result: , a week‑long series of events that fused the traditional pageantry of Rio’s carnival with the playful spirit that the Butt‑Man legend embodied.
The anthem —a lively samba that references the rhythmic motion of the “butt wave”—quickly became a chart‑topper on local radio. Its lyrics celebrate the idea that every body part can become an instrument of joy when moved to the beat: “Quando o coração bate, a bunda balança, No compasso do samba, a festa nunca cansa.” (When the heart beats, the rear sways, In samba’s rhythm, the party never fades.) Chapter 4: Social Impact – Community, Inclusion, and Body Positivity While the spectacle itself attracted millions of spectators—both in person and through the world‑wide live stream—perhaps the most enduring legacy of Buttman Carnaval Rio XX lies in its social resonance . 1. Body Positivity Campaign Partnering with local NGOs such as Projeto Corpo Livre , the carnival launched a city‑wide body‑positivity initiative. Free workshops were held in schools and community centers, encouraging participants to celebrate their bodies through movement, dance, and self‑expression. The campaign’s slogan, “ Cada Bunda tem seu Ritmo ” (“Every Rear Has Its Rhythm”), resonated across social media, prompting thousands of videos of everyday Cariocas sharing their own “butt‑dance” moves. 2. Economic Boost for Small Artisans The Samba‑Sculpture competition gave a platform to artisans who work with upcycled materials. In the three months leading up to the event, the city reported a 27 % increase in sales for small‑scale vendors selling recycled craft items—an uplift attributed directly to the exposure generated by the carnival’s “green” theme. 3. Tourism and Global Media Attention International outlets—from BBC to The Guardian —covered Buttman Carnaval Rio XX, praising its daring blend of humor, tradition, and community activism. Tourist arrivals during the carnival week rose by 15 % compared to the previous year, with many visitors citing the “unique, inclusive vibe” as a key reason for their visit. Chapter 5: The After‑Party – A New Tradition Takes Root When the final drumbeat of “Trono da Bunda – O Hino” reverberated across the Sambadrome, the crowd erupted into a thunderous applause that lasted several minutes. As the confetti rained down, the performers—still wearing their colorful costumes—joined the audience on the streets for a spontaneous bloco de rua that lasted until dawn.
| Segment | Music Style | Notable Artists | Signature Piece | |---------|------------|----------------|-----------------| | | Traditional samba de roda with pandeiro and cuíca | Maria do Samba , Grupo Malandrinho | “Balanço da Bunda” | | Mid‑Parade Groove | Afro‑Brazilian percussion fused with electronic bass | Banda de Tambores da Lapa , DJ Carioca | “Bum‑Beat” (Remix) | | Grand Finale | Orchestral samba-enredo with brass, strings, and choir | Mocidade Independente de Padre Miguel | “Trono da Bunda – O Hino” |
As the sun rises over Rio’s iconic mountains, the city prepares for the next carnival. One thing is certain: the legend of Butt‑Man will live on—not just as a comedic footnote, but as a testament to Rio’s boundless capacity for joy, creativity, and the belief that every body, no matter its shape, has a rhythm waiting to be celebrated. This article is part of our “Carnival Chronicles” series, exploring the evolving narratives that shape Brazil’s most iconic celebration.
