Cbs Pro File

Maximizing Q3 Spot Load: New Digital Integration & Localization Tools Roll Out for CBS Affiliates

Advertisers no longer need two separate insertion orders for reach extension. For your local AE, this means faster turnaround on political and auto ads. 2. Local News Streaming: The New Prime Access Internal analytics from CBS O&Os show that weekday morning streaming audiences (7:00 AM – 9:00 AM) have grown 22% month-over-month. However, the cume reach of a single spot aired on both the linear 6:00 PM newscast and the 7:00 PM streaming replay increases frequency by 40% without cannibalizing unique viewers. cbs pro

As we move past the upfronts and into the heart of Q3, CBS Pro is rolling out a series of updates designed to streamline your spot trafficking and supercharge local digital attribution. With the return of Big Brother and the NFL preseason driving heavy linear demand, this week’s focus is on efficiency and convergence. Starting this month, CBS Pro’s internal traffic system now supports native unified reporting for CBS Sports Golazo Network and local news streaming simulcasts. Sales teams can now generate a single IO that automatically separates :06, :10, and :15 second spots between over-the-air broadcast and Paramount+ local inventory. Maximizing Q3 Spot Load: New Digital Integration &

Bundle your "Early Evening" linear spots with "Post-Newscast Streaming" as a single package. Use the new "Reach+ Frequency" dashboard in CBS Pro Insights to show local grocers and QSRs how streaming captures the "dinner rush" audience linear misses. 3. Compliance Alert: Political Spot Separation With the general election cycle heating up, the FCC’s "Use of Candidate Records" rules remain the top liability risk. CBS Pro’s compliance module has been updated to flag any instance where a Super PAC spot is scheduled within two breaks of a candidate’s direct spot. Local News Streaming: The New Prime Access Internal

CBS Pro Content Team Date: [Current Date]

Please run the "Separation Exception Report" in Traffic Pro daily at 10:00 AM ET. Reminder: Digital streaming inventory for political ads requires a separate SID (Streaming ID) from your broadcast SID. Do not co-mingle. 4. Feature Spotlight: The Creative Vault Is your production team spending hours re-encoding client spots for HLS streaming? The new Creative Vault in CBS Pro Central automatically transcodes any uploaded MP4 into four separate outputs: Broadcast HD, Mobile Streaming, Desktop, and CTV (4K upscale).