The entertainment scene is dominated by a "video-first" culture, with social media user identities reaching 180 million .
: New archetypes are defining "cool," such as Anak Kalcer (artsy, indie-focused) and Salims (luxury and travel-focused).
: Indonesia is becoming a hub for music-motivated travel , with concerts and festivals acting as primary travel drivers.
: Platforms like TikTok Shop are no longer just for entertainment; they account for nearly 20% of online sales as consumers use video content to make purchase decisions.