Prologue: The Cemetery of Failed Hopes
“Are for you, not for them,” Maya finished. “What drives growth is distinctiveness , not differentiation. You don’t need to be better. You need to be more often noticed and more often remembered in buying situations.” How Brands Grow Part 2 Pdf
Maya shook her head. “The (from Part 2): Most buying happens on autopilot, using peripheral vision and fleeting memory. You don’t need deep engagement —you need mere exposure . Lots of it. Over time.” Prologue: The Cemetery of Failed Hopes “Are for