He started with one line: "Efficiency is doing things right. Effectiveness is doing the right things. But survival is knowing when to throw the manual out the window."
The next morning, the meeting reconvened. The Sales head presented a scrappy, three-page plan to partner with influencers. R&D proposed a temporary patent-sharing agreement with a rival to free up cash. Then it was James’s turn. james stoner management pdf
He took a deep breath, opened the PDF, and didn't delete it. Instead, he created a new folder on his desktop. He labeled it: "Stoner. Context: 1982." He started with one line: "Efficiency is doing things right