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Crucially, she learned to separate her mental health from her analytics. Mainstream social media remained a marketing funnel , not a community. She hired a social media manager to post daily on Instagram and TikTok, allowing her to focus on creating premium content for paying subscribers.

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Within two years, she amassed a modest but loyal following—approximately 350,000 combined followers. However, she quickly identified the inherent fragility of this income stream. Ad revenue was unpredictable, brand deals were inconsistent, and platform algorithms constantly shifted. A viral video might bring millions of views but convert to only a few hundred dollars. More critically, she had little control over her audience connection; if Instagram shadow-banned her account, her livelihood would vanish overnight. Crucially, she learned to separate her mental health