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): Use narratives to provide a "mental flight simulator," helping people visualize the situation and motivating them to act. Strategic Resources (PDFs & Summaries)
): Capture attention by breaking a pattern or challenging expectations. Maintain it by creating a "gap" in people's knowledge that they want to fill.
): Make people care. Appeal to their self-interest or their sense of identity.
To make an idea "stick," it must follow six core principles:
): Use narratives to provide a "mental flight simulator," helping people visualize the situation and motivating them to act. Strategic Resources (PDFs & Summaries)
): Capture attention by breaking a pattern or challenging expectations. Maintain it by creating a "gap" in people's knowledge that they want to fill.
): Make people care. Appeal to their self-interest or their sense of identity.
To make an idea "stick," it must follow six core principles: