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Consumers are viewed as multi-dimensional human beings with aspirations, not just targets for a sales pitch. Values-Driven:

If you are still only marketing to a consumer’s wallet, your brand is falling behind. Here is why the "Values Era" is essential for modern business success. The Evolution: 1.0 right arrow right arrow Marketing 1.0 (Product-Centric): philip kotler marketing 3.0 pdf free download

Industrial age focus on making and selling products efficiently. Marketing 2.0 (Consumer-Centric): Consumers are viewed as multi-dimensional human beings with